Senior Customer Marketing Manager Research Solutions, North America
|Title||Senior Customer Marketing Manager
Research Solutions, North America
Organization / Institution
|City, State||New York, NY
|Information||Purpose of the Role:
We are seeking an experienced, Senior Customer Marketing Manager(CMM) to join our Research Solutions Regional Marketing team. The Senior CMM will develop and manage marketing and engagement programs to enhance relationships and expand opportunities with academic and higher education customers in North America. They will be responsible for customer engagement programs that support the retention and growth of business in North America region, and lead on execution of projects, including sourcing thought leadership opportunities, conference and event marketing, campaigns, and sponsorships. They will also be responsible for programs that generate qualified leads on a portfolio of information, content, analytics and software solutions.
Reporting to the Director of Marketing, Research Solutions, North America, the Senior CMM works in close partnership with Sales and Global Marketing. The CMM should have an interest in coordination and development of informational training programs to equip the sales team with knowledge and messaging pertaining to product advancements and new product launches.
Your customers are Researchers, Librarians and Key Opinion Leaders at Academic, Government & Corporate Research institutes. The ideal candidate should therefore possess enthusiasm for science and understand marketing for the researcher and academic audiences. Knowledge of scientific research, trends in higher education and technology platforms is important to the role.
Our Product Portfolio:
You are responsible for the marketing of the full range of Research Solutions, including the Core product portfolio (Science Direct, Scopus, Mendeley) as well as the Life Sciences, Engineering and Research Intelligence portfolios.
|To Apply||…….||Apply via LinkedIn at https://www.linkedin.com/jobs/view/741532422/|
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