University Economic Development Association
Julia Potter

Julia Potter

UEDA President-Elect

Director of Educational Partnerships Development & Special University Projects
California State University, Northridge

Julia Potter is the Director of Educational Partnerships Development & Special University Projects at California State University, Northridge (CSUN).  Her responsibilities include a wide-range of external relations activities including establishing university-wide partnerships with businesses and industries for contracted applied research and customized workforce development programs, developing relationships for grants and sponsored programs and fostering regional economic and community development initiatives.  She serves as the point-of-contact for CSUN’s Elevate Campaign, a business development strategy conceived by campus leadership when state funding was significantly reduced.  She is a key stakeholder in the CSUN Innovates! initiative, leading the CSUN Innovates! Interest Group (115+ members) and serving on the CSUN Innovates! Executive Steering Committee.

Julia serves as the campus Guide for the CSU5, an alliance of the five California State Universities in Los Angeles County. Together, the CSU5 campuses are working across institutional lines to provide enhanced educational and research opportunities as well as to be a catalyst for new models and standards for how higher education can and should play a significant role in economic and community development.

In 2016, Julia was elected the Board of Directors for the University Economic Development Association (UEDA).  Her Board activities include serving as planning lead for UEDA’s 2017 Annual Summit hosted by the CSU5 in Long Beach, chairing the 2018 UEDA Awards of Excellence committee (the Awards of Excellence program recognizes cutting-edge university-based economic development initiatives from across North America) and chairing the 2019 Annual Summit committee. She is currently serving as the President-elect for UEDA, becoming President in October 2019.

Julia serves as the campus designee for the Association of Public and Land-grant Universities (APLU) Commission on Economic and Community Engagement (CECE). In 2018, CSUN received the APLU CECE Innovation and Economic Prosperity University (IEP) designation and Julia was a key contributor to that successful effort. Additionally, in 2018, she was appointed to a two-year term of service as one of two Los Angeles County representatives for the 10-county AMP SoCal partnership created by the Federal I.M.C.P. designation awarded to the region to advance manufacturing in Southern California.

Julia has worked for CSUN for over ten years in various roles.  Prior to her current role, she served the University as the Director for Strategic Partnerships & Special Initiatives in the Office of the President and as the Director of External Relations for the Tseng College of Extended Learning, the entrepreneurial self-support college at CSUN. She was also the accreditation compliance lead for the Tseng College and served on the University’s re-accreditation committee, a three-year appointment.

Before launching her career at CSUN, Julia worked in the private sector doing business development and stockholder relations for a privately held company as well as in the non-profit sector as a fundraiser.

Julia holds a B.F.A in Theatre Arts from Southern Methodist University.

University Economic Development Association

PO Box 97930
Pittsburgh, PA 15227
216.200.UEDA (8332)