Julia Potter

Julia Potter

UEDA President-Elect

Director, Strategic Partnerships & Special Initiatives, Office of the President
California State University, Northridge

Julia Potter is the Director for Strategic Partnerships and Special Initiatives in the Office of the President at California State University, Northridge (CSUN). Her responsibilities include a wide-range of external affairs activities including establishing university-wide partnerships with businesses and industries for contracted applied research and customized workforce development programs, developing relationships for grants and sponsored programs, and fostering regional economic and community development initiatives. She also serves as the point-of-contact for CSUN’s Elevate Campaign, a business development strategy conceived by campus leadership when state funding was significantly reduced. A priority in her work is serving as the community liaison for LACI@CSUN, the on-campus business incubator, formed by the University’s partnership with the Los Angeles Cleantech Incubator (LACI). She also serves as the campus Guide for the CSU5, an alliance of the five California State Universities in Los Angeles County. Together, the CSU5 campuses are working to develop new areas of collective expertise that relate to the priorities shaping the future of Greater Los Angeles.

Julia has worked for CSUN for over ten years in various roles. Prior to her current role, she served the University as Director of External Relations for the Tseng College of Extended Learning, the entrepreneurial self-support college at CSUN. She was also the Tseng College’s accreditation lead and served on the University’s re-accreditation committee, a three-year appointment.

Before launching her career at CSUN, Julia worked in the private sector doing business development and stockholder relations for a privately held company as well as in the non-profit sector as a fundraiser.