University Economic Development Association


3 WINS Fitness

Award Category: Talent + Place
Project Site: 3 Wins Fitness
Submitted By: California State University, Northridge
Contact: Julia Potter , 818.677.2965


3 WINS Fitness is a university student delivered free exercise community-based program delivered in public parks and faith-based institutions. This program, sustained for six years, operates and thrives without external funding, can be a significant solution to reducing the level of physical inactivity in the United States, the 4th leading cause of death world-wide with over 5 million related deaths.  The total economic burden of physical inactivity is estimated at $67.5 billion international dollars.  Almost 80% of the United States population do not meet the 2008 Physical Activity Guidelines. The operative “3 WINS” in our program are 1) participant health, (2) community health, and (3) student professional development.  The focus has been underserved communities, beginning in one public park and expanding to our current eight programs in Los Angeles serving over 300 participants regularly.  We have replicated the program in 3 additional Cal State Universities with 7 additional Cal State Universities coming soon.  We are in the midst of an ambitious scaling of 10 new sites in underserved communities this Fall 2017. The accomplishment of talented undergraduate students having such a dynamic impact on public health underscores the need for encouraging this sustainable, replicable, and scalable innovative strategy to increase the physical activity levels of communities across America.

Finalist Presentation

UEDA Awards of Excellence Finalists presented at the Annual Summit in Long Beach on October 2-3, 2017. Summit attendees then voted for the best initiative in each category.