University Economic Development Association
UEDA Summit Theme

Designing Resilient Regions: The Biggest Little Ideas for ALL Ecosystems


Saturday Brewery Tour

Enjoy a multi-stop brewery tour and appreciate the history that makes Milwaukee “Brew City”.  Selected breweries represent some of Milwaukee’s historic beer barons empire along with the disruptive innovators in microbrews. There is something for everyone!

The UEDA Conference Brewery Tour is a 6-hour bus tour. We will visit 4 locations, each offering their own tours and beer samples. Round-trip transportation and guided fun is included, along with the tour drinks, a Milwaukee soft pretzel, and water.

This is not a drunken pub crawl. This is an entertaining, educational opportunity to meet the makers of craft beers in Milwaukee with responsible drinking along the way. This tour is especially designed those those interested in discovering craft breweries.


Important Notations:

  • All guests on the tour must be 21 or older
  • Although minimal walking is required, there is still walking involved.
    This tour is NOT handicap accessible and attendees will need to go up/down minimal stairs to get on/off the bus multiple times.
  • Only non-alcoholic substitutions will be offered for this tour
  • Cost includes transportation and drinks outlined in the itinerary.  Gratuities included at each location.

Itinerary – Saturday, October 20th, 2018

12:45 pm

Bus arrives at the Pfister Hotel

1:00 pm

Bus departs Pfister Hotel

1:30 pm

Miller Brewery Public Tour


Journey through more than 150 years of brewing history in Miller Valley, from Fredrick Miller’s arrival to Milwaukee to the seamless high-speed production lines used today, including a peek into the famous Miller Caves where Frederick Miller chilled his beer. This tour provides a great history of brewing in Milwaukee and a walking tour of the large manufacturing facility. Then relax and enjoy your brew in a Bavarian-style Miller Inn or outdoor Beer Garden (weather permitting) at this historic Milwaukee landmark.

3:05 pm

Mobcraft Public Tour


In 2011, MobCraft founders Henry Schwartz and Andrew Gierczak dreamt up an idea for a crowdsourced brewery where the people decide what’s brewed. Learn about their history, how they brew beer, their unique crowdsourced model, the Wild & Sour Program and more! The spacious taproom boasts views of the brewhouse and wild & sour room, as well as foosball, ping pong, live music, outdoor seating and much more! Fun fact – ModCraft pitched their innovative brewing style on Shark Tank.

4:20 pm

Urban Harvest


Established in 2016, Urban Harvest Brewing Company is a Milwaukee on-site neighborhood brewery and Taproom where they brew fresh, handcrafted ales in small batches several times a week. They have aided in the Walker’s Point region of urban revitalization with their taproom in a renovated theatre.

6:05 pm

Lakefront Brewery Tour


Full of jokes and beer breaks, it’s no wonder TripAdvisor has ranked this hilarious tour as the number four brewery tour in the nation. Lakefront is known for their innovation, not only within the beer making process, but also in historic preservation.  In 1996 Lakefront became the first certified organic brewery in the country and made the country’s first certified organic beer. In 2006 the brothers helped create a new category of beer when they became the first brewery in the nation to receive federal approval to brew a gluten-free beer. Using local ingredients also interested other breweries and the owners helped form the Midwest Hops and Barley Co-op. In 2009, the brewery produced the first beer since before prohibition made with 100% Wisconsin-grown hops and malt. Lakefront was the second brewery in the country to make a Pumpkin Beer and possibly the first to bottle a fruit beer in the country since Prohibition.

7:00 pm

Return to Pfister Hotel


Cost: $95 per person

(Cost includes the transportation, driver, tour guide and all of the food/drinks outlined in the itinerary.  Also included is the gratuities at each of the brewery locations. Gratuity for the tour guide and bus driver is not included.)

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