University Economic Development Association

Concurrent Session – Understanding Implicit Bias in Economic Development

Speakers: Marcela (Marce) Andrea Zuchovicki – President and CEO, Jalima & Associates Strategic Management Solutions


Implicit (or Unconscious) Bias is not necessarily a “bad thing.” Rather, it is a human cognitive reality that is indispensable for navigating our everyday lives. But implicit bias can be very dangerous when it comes to people decisions in any organization. This 60-minute interactive workshop clarifies what implicit bias is cognitively, explains how it can manifest itself in our communities and environments, and gives proven strategies to mitigate the negative effects of bias both structurally and in our personal interactions with each other.

September 19 @ 13:30
13:30 — 14:45 (1h 15′)