Marcela (Marce) Zuchovicki is the founder of Jalima Coffee, Jalima Aranis and Jalima & Associates. Her passion for helping individuals and small businesses, as well as her background in working for large corporations and internationally renowned not-for-profits, created the desire to own businesses that would assist companies with business planning, strategic and financial solutions for their accounting and bookkeeping needs, as well as provide growth and quality control methodologies. Fluent in five languages and with a degree in Actuarial Science, Marce has lived in many different countries and has worked in multiple industries.

An experienced business owner with clients ranging from universities, not-for-profit organizations, Forbes Global 2000 companies, government institutions and start-ups, Marce brings a deep knowledge of both qualitative and quantitative methods to her strategy work and CFO/Bookkeeping practices. Together with her team, Marce helps clients grasp opportunities for growth by developing business strategies and internal processes necessary to address such opportunities. She has worked for global companies such as UNICEF, National Institute for the Indians in Mexico, IBM, and several leading Universities and Museums in Mexico, Europe and USA.

For the past 11 years, Marce has been an instructor for the Rutgers University Entrepreneurship Pioneers Initiative (EPI) program and has served as a business and financial coach for Rutgers CUEED, NJSBDC and Rising Tide Capital. Her company, Jalima Aranis/Jalima & Associates advises large US and foreign companies interested in continuous improvements and efficiencies and provides CFO/Bookkeeping services to small businesses and not-for-profits in the USA.

Marce has received numerous awards including the Rutgers Entrepreneurship Ellis Still EPI award, Leading Women Entrepreneurs, The Einstein Immigrant Entrepreneur of the Year, Mentor of the Year Award and Seton Hall University Key Contributor Award. She is Treasurer of the Board of the University Economic Development Association (UEDA), Co-Chair of the Board of the Warren County Senior and Disabilities Services in NJ and a Money Manager for the State of NJ. In addition, Marce serves as an Advisory Board member of the Market Research Center at Seton Hall University, an award-winning center of excellence that pairs marketing student teams with business professionals in market research projects that utilize qualitative and quantitative approaches to address real-word business challenges with actionable recommendations.

In 2012, Marce launched JALIMA Talent Collaboration Tool, a personality assessment and workshop program that helps companies create better teams in their workforce. Through her work and long tenure at AFS Intercultural Programs, she has published several handouts on international relations, communication and cultural differences among countries. Her University Thesis was entitled “An Application of Linear Algebra Focused in understanding Genetics.